So, this morning was Apple’s highly anticipated and majorly hyped iPhone event. We all knew what they were going to launch, even they knew that we knew what they were going to launch. That being said there were some things that did not seem to appear in the rumor mill and some things that were highly inaccurate and disappointing.
Let’s start it off with the iPhone 5C. We presumed this was coming for almost two years now, and it’s just like we expected. Exactly like the iPhone 5 but made of plastic, or as Jonny Ive calls it “Unapologetic plastic”. I wouldn’t know how it feels until I get to hold it for myself but considering it’s an Apple product it should feel premium nonetheless. They also showed off this case that looks like a preschool kid took a hole puncher to a normal silicon case. Some may like it, I do not. Aside from that the only difference with the 5C and the 5 is a slightly larger battery and a better front facing camera. This brings up the question, would you rather get a 5 for a lower price or get a 5C? I know I would rather get the 5 as it feels more premium (I presume) as compared to the 5C, however in America where most people rely on a contract based system it makes more sense to get the 5C since the 5 has been discontinued officially. You also have to take this from Apple’s standpoint, the 5C is cheaper to make than the 5 and would be a newer product so it would obviously sell better than last years model. Also, the 5C is intended to be sold to people that have never owned iPhone’s before. Consumers would be more attracted to picking up a newer but now “mid-ranged” handset rather than an older model, no matter the specifications, that’s just the way our brain works. But fore some of us, where we buy phones off contract and prepaid, it makes more sense to pick up the iPhone 5 since it most probably will be the same price of the 5C when it launches here and the 5 is aluminium and therefore more premium, as I’ve mentioned. One thing that really upsets me about the 5C is that it’s still an ‘On-Contract’ phone. For months we heard that Apple was going to stick out it’s middle finger to the carriers and release the phone of contract for a price of approx. $329 pre-paid, which would have made this one of the most sought after phones in history, purely due to it’s ready availability and no requirement to commit to a 2 year contract.
Moving on we have the iPhone 5S. Now a lot of people are disappointed at the lack of innovation with this model but you come to expect that with the S model phones. In fact the 5S is a bigger jump from the 5 as compared to the 4S from the 4. That being said there isn’t really much to talk about here. There’s the fingerprint scanner which is just as gimmicky and unrequired as Siri, although I could see a lot of people using that for the App Store downloads. I hate having to put in my password every single time and the finger print could be really useful for that and not much else. It all depends on developer support. They also have a new A7 chip with 64bit architecture, which in my opinion is major overkill and not even needed on a phone, I would understand putting it on the iPad (better performance for vide.o and photo editing apps) but other than that I’m not too sure about it. Who knows, it could increase performance and we might end up giving up the ‘number of cores race’ in favour for better architecture. The one feature that I actually care about in the 5S is the new flash they have going on. It’s a flash with every colour temperature, which means that instead of just bursting a light like normal it will choose the intensity and colour of the light to flash according to the subject, this would make your snaps from that night at the club a little less icky and really complement skin tones. I don’t really use flash much so I wouldn’t use this feature but I guess it would be nice to have sometimes.
That was bascially all that was important from Apple’s event, iOS 7 will begin rollout on September 18th and they spoke about other minor things that no one cares about. No iWatch, No TV, no new iPad. What do you think? Will that be sometime next year or in October? Do you want to pick up either one of the new iPhones? I personally would not given how much I love android and there’s not much in iOS that can really pull me away from that but it’s still always fun to play with new technology.
Until next time folks!